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LMG
offers customized data mining services including turnkey solutions for analyzing
and acting on the information gained. Because information is only as valuable
as the use you derive from it, LMG guides you through the entire process ... mitigating
any risk and making sure you're at ease. All information is held under the
strictest confidentiality and security.
Reporting:
LMG has developed new reporting standards to answer marketing questions and provide
guidance based on leisure guests' demographics and spending patterns.
The Pre-Campaign Analysis is generated before each season to help
determine marketing strategies and placements, and customized reports are created
to fulfill clients' special requests.
Repeat Business:
Guest data management enables you to drive repeat visits
through "one-to-one" communication with past guests, by profiling each guest's preferences
and travel/spending patterns. These profiles identify the guests most likely
to respond to new offers.
Precision Targeting:
Specific reporting determines which market segments are
producing the most profitable guest stays, allowing marketing efforts to be targeted
to specific, high-potential markets.
Measurement:
Reporting is geared toward measuring return on marketing costs
and highlighting those initiatives that generate the highest return.
Need Period Generators:
These analyses zero in on guests and target markets most
likely to respond to offers for midweek, shoulder and off-season stays.
Mailing Lists:
LMG recommends and builds clean, targeted lists for guest
and prospect mailings. Lists are typically emailed directly to your mail house.
All mailings are followed up with a Mailing Conversion Analysis which measures response,
revenue generation and ROI for each segment of the list.
Email Blasts:
LMG handles coding, production and delivery to any portion of
your database. Email blasts are distributed within strict guidelines to meet
CANSPAM regulations.
Guest Profiling:
Customer profiling is done through in-depth analysis of guest
demographics and lifestyle characteristics. Attributes such as income levels,
family status, age, and sports & cultural interests can be appended to create typical
guest "modeling."
Tracking Guest Preferences/CRM:
LMG provides the vehicle to consolidate data from multiple
sources,
in order to track guest preferences and use that information to strengthen
the customer relationship.
Prospect Lists:
LMG assists in researching and producing prospect
lists, using company resources to zero in on those most likely to
respond to offers and become long-term, high-spending customers.
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