At the conclusion of each season or quarter, according to your preference, LMG generates a report set including any of 60 standard reports.  These reports are created specifically to assist in making decisions, forming strategies and taking action.  Ad hoc reporting is also provided upon request and included in the monthly fees. A typical report set may include (but is not limited to) the following: Guest Data Snapshot: reports the contents & condition of database Market Segment Analysis: measures profit contribution by segment Geographic Origin: measures volume by state & metropolitan area Source of Business Analysis: measures return on marketing initiatives Lead Time Analysis: guides timing for advertising and promotions Most Valuable Customers Report: identifies highest-spending guests Repeat Business Analysis: measures repeat visit patterns & spending Travel Agent Production: identifies all producing agencies Conversion Analysis: measures return on each direct mailing Week Part Analysis: identifies midweek stay markets