LMG offers customized data mining services including turnkey solutions for analyzing and acting on the information gained.  Because information is only as valuable as the use you derive from it, LMG guides you through the entire process ... mitigating any risk and making sure you're at ease.  All information is held under the strictest confidentiality and security.    Reporting:  LMG has developed new reporting standards to answer marketing questions and provide guidance based on leisure guests' demographics and spending patterns.    The Pre-Campaign Analysis is generated before each season to help determine marketing strategies and placements, and customized reports are created to fulfill clients' special requests.    Repeat Business:  Guest data management enables you to drive repeat visits through "one-to-one" communication with past guests, by profiling each guest's preferences and travel/spending patterns.  These profiles identify the guests most likely to respond to new offers.    Precision Targeting:  Specific reporting determines which market segments are producing the most profitable guest stays, allowing marketing efforts to be targeted to specific, high-potential markets.    Measurement:  Reporting is geared toward measuring return on marketing costs and highlighting those initiatives that generate the highest return.    Need Period Generators:  These analyses zero in on guests and target markets most likely to respond to offers for midweek, shoulder and off-season stays.    Mailing Lists:  LMG recommends and builds clean, targeted lists for guest and prospect mailings. Lists are typically emailed directly to your mail house.  All mailings are followed up with a Mailing Conversion Analysis which measures response, revenue generation and ROI for each segment of the list.    Email Blasts:  LMG handles coding, production and delivery to any portion of your database.  Email blasts are distributed within strict guidelines to meet CANSPAM regulations.    Guest Profiling: Customer profiling is done through in-depth analysis of guest demographics and lifestyle characteristics.  Attributes such as income levels, family status, age, and sports & cultural interests can be appended to create typical guest "modeling."    Tracking Guest Preferences/CRM:  LMG provides the vehicle to consolidate data from multiple sources, in order to track guest preferences and use that information to strengthen the customer relationship.    Prospect Lists:  LMG assists in researching and producing prospect lists, using company resources to zero in on those most likely to respond to offers and become long-term, high-spending customers.